Home > Search Results: keywords:"value proposition canvas"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Zavedení nového produktu na trh
 Zugarová, Veronika
Zugarová, V., Launching a new product to market. Bachelor's thesis. Brno: Mendel University in Brno, 2017. The theme of this bachelor's thesis is the verification of a product viability on the IT solution market. The theoretical part of the thesis is focused on explanation of the Lean Startup methodology along with the description of the tools that are used in the practical part of the thesis. At the beginning of the practical section is specified the initial Lean Canvas and Value Proposition Canvas. Based on the initial Lean Canvas an experiment and a hypothesis is defined. The hypothesis is tested and validated by qualitative research. The output of the thesis is a proposal of a suitable marketing strategy for launching a new product to market.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English